Whilst hordes of shoppers dashing for that last bottle of Chanel No.5 on Christmas Eve has become a rare sight, the peak season frenzy is very much alive and kicking. But what has changed? It’s simple: last-minute shopping has become an online affair where nobody gets hurt, but competition is rife.
Unlike bricks and mortar stores, eCommerce retailers’ Christmas delivery cut-off dates vary from business to business. Product types, fulfilment operations and courier partners often determine the last Christmas order date to guarantee festive order fulfilment for your customers.
In the final golden days and weeks of the year, some retailers will make a large proportion of their annual revenue. But converting sales in a crowded market during peak season can be challenging. In fact, online shopping cart abandonment is at its highest in December. As shoppers browse for Christmas gift ideas and scour Black Friday sales, retailers are more prone to ‘online window shoppers’ than any other time of year.
That’s why peak season sales conversion tactics need to be taken seriously. By leveraging your Christmas delivery cut-off dates to convert sales, you can drive peak season profitability and smash the end-of-year shopping season. Here’s how:
START THE COUNTDOWN EARLY…
If you want your sales to convert, you need your customers to know the countdown is on. Publishing your Christmas delivery cut-off dates on your website and featuring them in your marketing campaigns will encourage indecisive shoppers to take action and place their orders in time for gifting.